Selling Insider is Nathan Smith. I run PPC, listings, catalog, inventory, compliance and reporting as one system, and I send you a plain update every week so you know what changed and why.
Team,
Quick update on last week.
This week: Sponsored Brands video on the hero ASIN and the A+ refresh on 6 SKUs.
Thanks,
Nathan
An example of the weekly update every client gets. Numbers are illustrative.
19 years in e-commerce. $200M+ in sales. 300+ brands and 100,000+ SKUs managed. 50+ products launched to #1 New Release.
An agency runs the ads. A freelancer wrote the listings two years ago. Nobody owns the catalog. So the ads push traffic to a listing with a broken variation, conversion drops, and TACoS climbs while everyone reports their own number as fine.
I fix that by owning the whole channel. When ads, listings, catalog and inventory are run by the same person, a fix in one place shows up everywhere else. Improvements stack instead of cancel out.
Five parts of one system. You can hire me for one of them, but they work best together.
Account diagnosis, a ranked list of what to fix first, KPI targets tied to your margins, and a roadmap that gets updated as the data changes.
Keyword research and indexing, titles, bullets, images and A+ built to convert. Parent and child structure set up correctly so reviews and rank stay together.
Sponsored Products, Brands and Display structured by goal. Bids set from target ACoS and net margin, not guesswork. Search terms mined weekly, waste cut weekly.
Suppressions, variation repairs, flat file work, Account Health, GPSR and EU compliance, and case escalation. I catch problems before they cost you a week of sales.
A weekly update in plain English, a monthly performance summary, and a standing list of what's next with owners and dates.
Also on the table when you need it: inventory forecasting and FBA replenishment, promotions and pricing, EU and UK expansion, Vendor Central, and ACES/PIES fitment for automotive catalogs.
A few of the accounts I've grown. Some clients are under NDA, so they're described by category.
| Account | Result | Timeframe |
|---|---|---|
| Multi-brand specialty retailer | $700K$13.7M | 2 years |
| Condition 1, protective hard cases | $350K$2.1M | 18 months |
| Consumer products brand | $400K$1.8M | 2 years |
| Sports and outdoors product | 20,000+ units/mo | Top 100 in category |
| Brightz, LED bike lights | 5 products at #1 | Best Seller, seasonal |
You give me read access. I go through ads, listings, catalog and inventory and send you a written audit with the fixes ranked by dollar impact.
We agree on targets and order of work. You know what happens in the first 30, 60 and 90 days before you sign anything.
The first month goes to the biggest losses: wasted spend, suppressed listings, broken variations, stock risk.
Then it's steady work every day and a written update every week. You always know what I did and what's next.
The audit is free and you keep it either way. If the numbers don't justify working together, I'll tell you that too.